Cara Mooney
As Lead Solutions Consultant at Iterable, I empower go-to-market teams by translating our cross-channel marketing automation platform into high-value enterprise growth. I partner with midmarket to Fortune 500 clients, C-suite executives, and technical leaders to transform real-time APIs and modern data integrations into scalable strategy. My work focuses on consultative product demos, custom solution architecture, security workflows, and team enablement.
Independently, I also advise select small to medium-sized businesses, combining my expertise in technical sales consulting with a hands-on background in web design and front-end development.
What that spans
Advise
Discovery, demos, and strategy before anything gets built.
Build
The actual work — sites, interfaces, and the platforms behind them.
Operate
Documentation and handoff, so it runs without me.
Available for select consulting work
Outside of my full-time role, I take on a select number of clients helping them modernizing an outdated site or platform, untangling marketing systems, designing a company rebrand, or advising on what to fix first and how. If that sounds like what you need, I'd like to hear about it.
How I work
Flexible, not fixed
Available for a single scoped project or an ongoing retainer — whichever actually fits what you need.
Documentation, not dependency
Everything's handed off with real documentation, so the system doesn't need me to keep running.
Direct, not layered
You work with me directly — no account manager, no relay between you and the actual work.
Background
Before transitioning into SaaS, I had a varied career in international relations and foreign affairs, healthcare, and education. Along the way I built out a portfolio through graphic design before moving into front-end development, working directly with small businesses and organizations, focusing on building sites and creating full rebrand stratgies and honing my clients' marketing efforts.
As the Lead Solutions Consultant at Iterable, a cross-channel customer engagement platform that helps global brands deliver personalized campaigns across email, SMS, mobile, and web at scale, I serve as a trusted advisor bridging complex data architecture with impactful customer experiences. I partner with enterprise stakeholders and C-suite executives to translate sophisticated technical capabilities, real-time APIs, and modern data stack integrations into scalable growth strategies. My work centers on delivering highly consultative product demonstrations, architecting custom solutions for complex use cases, and steering cross-functional teams through security and integration workflows. Beyond client engagements, I actively lead internal team enablement and technical training, empowering revenue and technical teams to navigate intricate martech ecosystems with confidence and authority.
I work a select number of independent consulting projects each year, typically consulting small to medium-sized businesses that need the same kind of digital transformation work I used to do full-time: modernized systems, cleaner workflows, and platforms their team can actually run self-service.
Solutions Consultant & Sales Engineering
Technical pre-sales and solutions engineering for a B2C marketing SaaS platform — partnering with sales on discovery, demos, and implementation planning.
Front-End Development & Web Design
Designed and built websites for small businesses and organizations.
Speaking on AI in martech
Martech World Forum · Manhattan, NY · November 2025Delivered the keynote on AI transformation in martech — the case for a unified data and best-in-class martech-stack foundation — then led a follow-up roundtable on data architecture for enterprise marketing organizations.
Selected Past Freelance Work
PortfolioA few recent projects spanning digital transformation, technology training, and brand work.
Created a new logo and website with a full lauchh on Google Workspace, GoogleBusiness and Google Analytics. This digital transformation also included digitizing all intake forms and vetting, selecting, and setting up of a telehealth platform brought on by COVID-19 lockdowns.
Designed a new logo and full brand strategy and created a custom WordPress website which included ongoing training and onboarding for volunteers and boardmembers. Manged a full email asset design and communication strategy across regular newsletters and social media.
Laumched the company's first ever website with a full logo redesign. This included a full training for the CEO and her team to maintain a stronger digital presence and to be able to reach .
Built a fully customized website design about their existing logo, creating a custom WordPress theme. Full brand strategy included a marketing vision for their social media strategy across Twitter/X, Facebook and Instagram.
“Cara didn't just build the site — she made sure we could run it ourselves. She brought my company from the 1990s into the modern era!
EILEEN M. DEVANEY — S.E.E.D.S. OF THE WILLISTONS, INC.
Tell me about your project
Fill this out and I'll get back to you directly.